BRAND

CONSULTING

Parents are overwhelmed. They’re flooded with advice, products, and opinions while they try to make thoughtful choices that help their kids feel healthy, confident, and supported.

I believe brands can play a powerful role in that journey when their intent is sincere.

As a board-certified pediatrician and maternal-child health expert, I bring both clinical expertise and a deep, lived understanding of what parents actually need. I work with families every day. I see where confusion creeps in, where marketing misses the mark, and where the right product—communicated responsibly—can genuinely make life better for parents and kids.. 

It matters to me that brands approach families with clarity, compassion, and respect, not fear-based messaging or false promises. Parents don’t need more noise. They need trustworthy information, realistic expectations, and tools that support real health, confidence, and well-being.

Brands want parents to understand their products and see them as credible partners in their children's health. Parents want guidance they can trust. When we collaborate, we meet both of those goals.

My role is to bridge that gap by helping brands communicate their value in a way that is evidence-based, parent-centered, and aligned with how families actually care for their kids.

Get to Know THE EXPERT

ABOUT DR. Whitney

Whitney Casares, MD, MPH, FAAP, is a practicing board-certified pediatrician, author, and founder of Modern Mommy Doc and Raising Body-Confident Kids. Through her clinical expertise and lived experience as a mom, she helps families raise emotionally and physically healthy kids without falling into the traps of perfectionism or pressure.

Her most recent book, My One-of-a-Kind Body, gives children a science- backed, empowering introduction to how their bodies work and why every body is worthy of care and respect. It's part of her larger mission to help families move beyond shame and unrealistic expectations toward real health, compassion, and confidence.

Dr. Whitney is also the author of Doing It All and The Working Mom Blueprint, and is a nationally recognized voice on pediatric health, maternal well-being, and practical parenting strategies. Her expertise spans the public health, direct patient care, and media worlds. Her work has been featured by outlets like The New York Times, Forbes, and Fortune.

She holds a Master of Public Health in Maternal and Child Health from The University of California, Berkeley, and a Journalism degree from California Polytechnic State University, San Luis Obispo, and a Doctorate in Medicine from the University of Vermont. She completed her pediatric residency at Stanford University.

Dr. Whitney sees patients from across the United States as a Maven Clinic provider. She lives in Portland, Oregon with her husband and two daughters.

BRAND

CONSULTING

How I Work with Aligned Organizations

Clinical Review & Medical Accuracy

I review product claims, educational materials, and messaging through a pediatric and maternal-child health lens to ensure accuracy, safety, and alignment with current evidence. This helps brands communicate clearly and confidently without overpromising or unintentionally harming trust.

Parent-Centered Messaging Strategy

Parents don’t make decisions the way marketers think they do. I help brands translate clinical benefits into language that resonates with real families: grounded, compassionate, and practical. The result is messaging that feels supportive, not overwhelming or alarmist.

Educational Content Development

I collaborate on evidence-based content designed to educate, whether that’s articles, videos, social content, toolkits, or parent-facing resources. Education builds long-term credibility, not just short-term conversions.

Health & Body-Confidence Alignment

I specialize in helping brands navigate sensitive areas like weight, growth, nutrition, development, and mental health. My work ensures products are positioned in ways that support body confidence, autonomy, and long-term well-being for babies, kids, adolescents, and their parents.

Campaign & Product Launch Consultation

From early strategy to final execution, I advise on how products are introduced to families, how benefits are framed, and how to avoid common pitfalls that erode parent trust.

Professional & Parent Trust Building

With experience as a practicing pediatrician, author, speaker, and media expert, I help brands understand how parents evaluate credibility and how to earn it.